When work shoes reflect your personality: ABEBA presents its new brand identity.
Work clothes are required. Style is not.
From November 16 to 19, 2026, the international healthcare industry will gather at MEDICA in Düsseldorf. ABEBA will also be there and invites you to discover work shoes from a new perspective.
After all, workwear has long been about more than just functionality. It accompanies people through their daily work lives and shapes their appearance. Especially in professions where a dress code is often required, shoes offer the opportunity to express one’s own style.
Function and style go hand in hand
When it comes to work shoes, safety, comfort, and quality are the top priorities. After all, they must reliably meet the demands of the workday. At the same time, design and personal style play an important role.
So why choose between function and style? In our new brand universe, we show how the two go hand in hand. These are work shoes designed for everyday work that you’ll love to wear.
Discover our new brand experience at MEDICA
At MEDICA 2026, we will showcase the wide range of our footwear solutions for the healthcare sector and highlight new possibilities for our product line. We look forward to connecting in person with trade visitors, decision-makers, and our partners, as well as to engaging in exciting discussions about modern work shoes.
Come visit us at MEDICA 2026
Are you in the area? If so, feel free to stop by and experience our new brand world for yourself.
📍 Messe Düsseldorf
📅 November 16–19, 2026
📌 Hall 5, Booth J33
